Online Marketing for Professional Services
There is a quiet revolution taking place in the professional services marketplace. Traditional business development techniques are being replaced by powerful new online tools. In this easy-to-read book, we explain what’s happening and what your firm can do to join the online marketing movement that is transforming the way professional services are sold.
Based on New Research
Our findings and recommendations are based on a new survey of 500 CEOs, executives and marketers from professional services firms across the United States, as well as our years of experience helping high growth firms raise their marketing game.
Practical Advice to Help Any Firm Grow
In clear, jargon-free language, this book steps you through the techniques that will generate more leads, increase awareness and build preference for your firm. Best of all, it’s free!
What you’ll learn:
- Why the marketplace is changing and why you need to adapt
- How buyers find and vet firms today
- How online marketing is tied to faster growth and higher profits
- What online tools are essential to your firm’s success
- How to get started in online marketing and where to go next
- What 20 online marketing experts believe are the most important marketing tools
- How real-world firms are using these tools today