Our previous research detailed in Inside the Buyer’s Brain revealed the importance of expertise to professional services purchasers. This finding raised the question: Why and how are prospective clients seeking out Visible Experts?

In a new research study on over 1,000 professional services purchasers, we sought to answer this question. We’ve detailed the results in a new research report, “Finding Experts: Why and How Clients Seek Visible Experts.”

What You’ll Learn:

• Why professional services buyers seek out Visible Experts
• The most popular techniques that purchasers use to find Visible Experts
• How buyers are convinced of expertise
• The benefits of working with a Visible Expert

What’s Inside: 

• Why clients seek out Visible Experts
• How clients find Visible Experts
• What convinces clients you’re a Visible Expert
• How clients benefit from working with Visible Experts