Our new guide outlines the basics of developing your firm’s content marketing approach, how to more easily create compelling content, some tips to make the process easier and common content marketing pitfalls to avoid.

What You’ll Learn:

• How to set up and run a content marketing campaign
• Why content marketing is less expensive
• How to promote your content
• What B2B buyers are looking for
• How to make content generation easier
• Why content marketing is such a good fit for B2B firms

Download your free guide to start planning and executing a successful content marketing strategy today!

What’s Inside:

• Chapter 1: The Case for Content Marketing
• Chapter 2: Developing Your Content Marketing Playbook
• Chapter 3: The Content Marketing Process
• Chapter 4: Creating Your Content Marketing Library
• Chapter 5: Making Content Marketing More Efficient
• Chapter 6: Writing Better Case Stories
• Chapter 7: 10 Tips for Better Content Marketing
• Chapter 8: 5 Big Blunders to Avoid