The Role of Government Contracting in AEC Marketing [VIDEO]
The presidential election is now in our rear view mirror and while not everyone moves out when a new president moves in, many senior leaders transition out. That means new review and selection committees and new policies. How prepared is your AEC firm?
In our 2017 AEC Research: Growth & Insights we learned that 72.8% of AEC firms contracted with government agencies to some degree. 21.4% conducted the majority of business through government contracts. That’s just one indicator of the ever-increasing levels of competition.
In the federal space, AEC marketing must recognize three levels of decision makers:
- Executives – political appointees or careerists
- Program managers – those that develop contract requirements and run the programs
- Procurement officials
In this video I’ll discuss the two questions to consider as your AEC firm considers new players in the government contracting space.
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