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The Role of Government Contracting in AEC Marketing

AEC-Marketing

The presidential election is now in our rear view mirror and while not everyone moves out when a new president moves in, many senior leaders transition out. That means new review and selection committees and new policies. How prepared is your AEC firm?

In our 2017 AEC Research: Growth & Insights we learned that 72.8% of AEC firms contracted with government agencies to some degree. 21.4% conducted the majority of business through government contracts. That’s just one indicator of the ever-increasing levels of competition.

In the federal space, AEC marketing must recognize three levels of decision makers:

  1. Executives – political appointees or careerists
  2. Program managers – those that develop contract requirements and run the programs
  3. Procurement officials

In this video I’ll discuss the two questions to consider as your AEC firm considers new players in the government contracting space.

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Sylvia Montgomery, CPSM A Senior Partner and the head of Hinge’s A/E/C practice, Sylvia collects many shoes and wears many hats. When she’s not traveling around the country for speaking engagements or client meetings, you will find Sylvia creating marketing and branding strategies for clients, supervising her A/E/C team, developing new business, or working on her personal brand. With a 20+ year career spanning visual communications, strategy, and marketing, and over a decade working in the A/E/C sector, Sylvia brings a creative, business-focused approach to her client engagements.

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