Top Professional Services Marketing Content from February 2012

Each month, an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy!

Lethal Generosity: The Key to Your Online Content Strategy
By: Joe Pulizzi, Content Marketing Institute

Joe Pulizzi explains the keys to a successful content marketing strategy in this great article.


Sharing News on LinkedIn to Stay Connected and Enhance Your Profile
By: Kevin O'Keefe, LexBlog

A guide explaining how LinkedIn creates a channel for sharing news and discusses how sharing on LinkedIn enhances your profile.



The New Lead Generation Process for Professional Services
By: Lee W. Frederiksen and Brian Lemen, Hinge

An engaging infographic visually explaining the new lead generation process for professional services.


Social Media Strategies for Network Marketers
By: Melonie Dodaro, Top Dog Social Media

Four social media strategies that will help take your network marketing business to the next level.


A Marketer's Guide to Pintrest: Pin it to Win it
By: Joanne Del Gigante, MDG

A visual guide of how you can use Pinterest to market your firm.