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Full Research Report
Inside the Buyer's Brain — Second Edition: Understand your buyers. Win more business.
Hinge has updated its groundbreaking research of professional services buyers. It is the most comprehensive study of its kind. And we are making the full, in-depth report available for purchase by the public.
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Nowhere else can you find a more up-to-date and detailed look at the marketplace. Discover what buyer behavior trends are affecting your industry. In the full report, we break down buyer and seller results by five major groups:
- Accounting & Financial Services
- Architecture, Engineering & Construction (AEC) Services
- Consulting Services
- Government Contracting
- Technology Services
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In this study we matched buyers to their respective sellers, allowing us to study both sides of the relationship.
About the Sample:
- Over 1,400 decision-making buyers of professional services
- Over 3,000 sellers of professional services
- Results broken down by industry and government buyers
About the report
- 175 pages
- Over 100 detailed charts
- In-depth analysis of what the results mean and how they apply
What’s inside:
All Professional Services
- Top challenges of professional services buyers
- Relevancy ratings of professional services firms
- Top search methods of professional services buyers
- Evaluation criteria of professional services buyers
- Top concerns of professional services buyers
- Factors that tip the scale for professional services buyers
- Competitor overlap in professional services
- Value ratings of professional services firms
- Benefits of working with professional services firms
- Delivery ratings of professional services firms
- Loyalty ratings of professional services firms
- Awareness ratings of professional services firms
- Recommendation ratings for professional services firms
- Net Promoter Scores of professional services firms
- Referral generation for professional services buyers
- Reputation ratings for professional services firms
- Visibility ratings for professional services firms
- Brand Strength Index for professional services firms
Accounting & Financial Services
- Top challenges of accounting & financial services buyers
- Relevancy ratings of accounting & financial services firms
- Top search methods of accounting & financial services buyers
- Evaluation criteria of accounting & financial services buyers
- Top concerns of accounting & financial services buyers
- Factors that tip the scale for accounting & financial services buyers
- Competitor overlap in accounting & financial services
- Value ratings of accounting & financial services firms
- Benefits of working with accounting & financial services firms
- Delivery ratings of accounting & financial services firms
- Loyalty ratings of accounting & financial services firms
- Awareness ratings of accounting & financial services firms
- Recommendation ratings for accounting & financial services firms
- Net Promoter Scores of accounting & financial services firms
- Referral generation for accounting & financial services buyers
- Reputation ratings for accounting & financial services firms
- Visibility ratings for accounting & financial services firms
- Brand Strength Index for accounting & financial services firms
Architecture, Engineering & Construction (AEC) Services
- Top challenges of AEC buyers
- Relevancy ratings of AEC firms
- Top search methods of AEC buyers
- Evaluation criteria of AEC buyers
- Top concerns of AEC buyers
- Factors that tip the scale for AEC buyers
- Competitor overlap in AEC
- Value ratings of AEC firms
- Benefits of working with AEC firms
- Delivery ratings of AEC firms
- Loyalty ratings of AEC firms
- Awareness ratings of AEC firms
- Recommendation ratings for AEC firms
- Net Promoter Scores of AEC firms
- Referral generation for AEC buyers
- Reputation ratings for AEC firms
- Visibility ratings for AEC firms
- Brand Strength Index for AEC firms
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Consulting Services
- Top challenges of consulting buyers
- Relevancy ratings of consulting firms
- Top search methods of consulting buyers
- Evaluation criteria of consulting buyers
- Top concerns of consulting buyers
- Factors that tip the scale for consulting buyers
- Competitor overlap in consulting
- Value ratings of consulting firms
- Benefits of working with consulting firms
- Delivery ratings of consulting firms
- Loyalty ratings of consulting firms
- Awareness ratings of consulting firms
- Recommendation ratings for consulting firms
- Net Promoter Scores of consulting firms
- Referral generation for consulting buyers
- Reputation ratings for consulting firms
- Visibility ratings for consulting firms
- Brand Strength Index for consulting firms
Government Contracting
- Top challenges of government buyers
- Relevancy ratings of government firms
- Top search methods of government buyers
- Evaluation criteria of government buyers
- Top concerns of government buyers
- Factors that tip the scale for government buyers
- Competitor overlap in government contracting
- Value ratings of government firms
- Benefits of working with government firms
- Delivery ratings of government firms
- Loyalty ratings of government firms
- Awareness ratings of government firms
- Recommendation ratings for government firms
- Net Promoter Scores of government firms
- Referral generation for government buyers
- Reputation ratings for government firms
- Visibility ratings for government firms
- Brand Strength Index for government firms
Technology Services
- Top challenges of technology buyers
- Relevancy ratings of technology firms
- Top search methods of technology buyers
- Evaluation criteria of technology buyers
- Top concerns of technology buyers
- Factors that tip the scale for technology buyers
- Competitor overlap in technology services
- Value ratings of technology firms
- Benefits of working with technology firms
- Delivery ratings of technology firms
- Loyalty ratings of technology firms
- Awareness ratings of technology firms
- Recommendation ratings for technology firms
- Net Promoter Scores of technology firms
- Referral generation for technology buyers
- Reputation ratings for technology firms
- Visibility ratings for technology firms
- Brand Strength Index for technology firms
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